The Beverly Hills Unified School District (BHUSD) is proud to announce a groundbreaking five-year partnership with global sportswear leader Nike and national distributor BSN SPORTS, beginning July 1, 2025. This district-wide collaboration will bring high-performance Nike apparel, footwear, and equipment to BHUSD athletics. It will also expand access to elevated uniforms and spiritwear for students, staff, families, and alumni, whether they’re involved in sports, clubs, performing arts, or simply proud to represent their school.
The agreement spans all BHUSD schools, ensuring students from elementary through high school benefit from apparel and gear designed to elevate performance, boost confidence, and promote unity and pride across every campus.
“This partnership is a major step forward for BHUSD,” said Dr. Alex Cherniss, Superintendent of Schools. “Our student-athletes will now compete in the highest quality gear available, and our entire community will benefit from enhanced branding and spiritwear that reflects the pride we have in each school.”
Board of Education member Russell Stuart, the driving force behind the partnership, shared: “This is more than uniforms, it’s a symbol of unity. Nike represents athletic excellence on a global scale, and BHUSD represents educational excellence in one of the most iconic communities in the world. Together, this partnership says our students deserve the best. It’s about uniting every campus, every sport, every family around a shared commitment to greatness. We are proud to lead, proud to win, and excited to do it together.”
Starting in the 2025–2026 school year, BHUSD teams including football, volleyball, basketball, soccer, tennis, and more will wear official Nike gear for games, practices, and events. Community members will also be able to purchase BHUSD-branded Nike merchandise via an online store.
BSN SPORTS will be the exclusive provider of Nike products and athletic equipment across the district, offering streamlined service and support to coaches and staff. The partnership also features a guest speaker event and a visual branding package designed to create a cohesive athletic identity across all campuses.
The Nike and BSN SPORTS partnership is a bold investment in BHUSD’s student-athletes. It ensures they are seen, supported, and set up to succeed both on the field and beyond.
About NIKE, Inc.
NIKE, Inc., headquartered in Beaverton, Oregon, is the world’s leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary, designs, markets, and distributes athletic lifestyle footwear, apparel, and accessories.
About BSN SPORTS
BSN SPORTS, based in Farmers Branch, Texas, is a leading marketer, manufacturer, and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS serves over 150,000 institutional and team sports customers across the United States. Through catalog, e-commerce, and direct sales, BSN SPORTS provides game-changing solutions with local partnerships, a wide product selection, and one-stop shopping for equipment and uniforms. For more information, visit www.bsnsports.com.
For Immediate Release
May 13, 2025
Contact: Colby Gilardian
Communications Media Specialist
(310) 871-8246 Mobile